People have come up with some pretty creative ways to utilize everyday spaces, and what happens in this video is no exception.
Originally, this was a fun digital subway ad in Sweden for hair-care products; as soon as the train flies by, the woman’s hair in the sign tosses around, as if windswept by the train’s motion. People loved it so much, the ad stayed in the train station for days — and the world took notice of this awesome way to advertise.
So, Barncancer Fonden — Swedish healthcare professionals aiming to treat and cure cancer — used the same creative technique to spread awareness about the disease, and made their own version. The result is incredible. Just watch.
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