VIDEO: She Was Out On Her First Blind Date. Now Take Notice Of Her Necklace. It Saved Her Life…


As we all know, violence against women is a serious threat. On college campuses across the country as well as in city streets at night, women are at risk of being attacked or sexually assaulted.

The Boston Globe found that “forcible sex offenses” increased by 40% between 2012 and 2013 at large universities indicating the problem is getting worse.

But fortunately Yasmin Mustafa created something that will keep more women safe from these threats.

Mustafa founded a company called, ROAR, with Anthony Gold, that aims to stop violence against women.

They designed an emergency alert device called Athena that fights off attackers. This fashionable device “helps empower women to live their lives boldly, without fear” and is named after the Greek goddess of justice and strength.

“We developed Athena to help shift the focus from fear to empowerment,” cofounder Mustafa said. “It’s not a safety device; it’s a symbol of internalized confidence.”

To activate Athena, hold down the button for 3 seconds to sound a loud alarm. Simultaneously, loved ones receive text messages with the woman’s location and a 1-click call to 911.

These emergency contacts don’t only get the woman’s location but can dial the woman or 911 with one click.

“The stats are horrifying, and violence against women has been declared an epidemic. Sexual assaults, harassment, and inequality aren’t ‘women’s issues.’ They’re societal issues. And as a society, we need to ask ourselves, ‘Is this the best we can do?’” Yasmin said.

“When it came time to select the name… Athena was a no-brainer.” After all, she said, Athena was “the Greek goddess of courage, wisdom, and strength.”

The device is about the size of a quarter.

“We would recommend Athena to girls from middle school up — anyone in an urban environment, a college campus, those who work late at night, travel a lot, and/or feel unsafe walking at night. Women should not need to alter their lifestyle, modify their behavior, or carry self-defense devices to protect themselves. And our goal is to help create a society where that is a reality.”

Learn more about ROAR and preorder Athena here.

SHARE this device with your Facebook friends. Do you think it’s a good idea for women?